Is Shop Blue Assistant safe?
Shop Blue Assistant sends UI interaction telemetry to Google Analytics keyed by the user's AirMiles/BlueRewards collector number.
The extension reports clicks, sign-ins, and searches to Google Analytics on every interaction with its popup and content scripts. Instead of an anonymous identifier, it sends the user's AirMiles/BlueRewards loyalty collector number as the GA4 client_id, tying browsing interactions to a real-world loyalty account. This happens continuously as the user shops, signs in, or uses search through the extension.
Part of this rating comes from analysis signals we haven't published as detailed findings yet.
AI-generated. Findings may contain errors. Those marked Verified have been manually reviewed.
Publishers can request a review.
Where it sends data
Destinations our analysis observed Shop Blue Assistant contacting. Sending data somewhere is not a finding on its own - an extension that syncs your settings has to talk to its own server - but it is where your data can go, and who else it goes to.
- www.google-analytics.comwidely used
Shop Blue Assistant sends data to www.google-analytics.com. A widely used service: 372 other extensions we have analyzed send data here.