Is Unsplash Instant safe?
Unsplash Instant assigns each user a persistent UUID and transmits it to Google Analytics on every new tab open.
Each time a new tab is opened, the extension posts a page_view event to Google Analytics via the GA4 Measurement Protocol, including a client_id UUID stored in chrome.storage.local. The UUID is generated once on first run and never rotated or expired, creating a stable long-term identifier tied to the user's tab-open activity. Additional events such as photo_downloaded and setting_changed are also sent with this identifier.
Part of this rating comes from analysis signals we haven't published as detailed findings yet.
Who publishes itUnsplash - no other listings under this identity
Unsplash - no other listings under this identity
What this publisher told the store about itself, and the other listings that told it the same thing.
AI-generated. Findings may contain errors. Those marked Verified have been manually reviewed.
Publishers can request a review.
Where it sends data
Destinations our analysis observed Unsplash Instant contacting. Sending data somewhere is not a finding on its own - an extension that syncs your settings has to talk to its own server - but it is where your data can go, and who else it goes to.
- www.google-analytics.comwidely used
Unsplash Instant sends data to www.google-analytics.com. A widely used service: 346 other extensions we have analysed send data here.